Training Payday Promise 88

Training Payday Promise



March 24, 2021 - St Louis, MO
When Griff Lasley makes a promise to his employees, he is going to stand by it – and pay up. The owner of A & I Parts Center in Stratford, Texas is a firm believer in lifetime learning and the long-term benefits it provides for his organization and employees. To incentivize his entire team, Lasley challenged them to “bankrupt” him by completing online training courses through HDA Truck Pride University and tying them to extra compensation.

At the end of the eight-week challenge, the company paid out more than $90,000 to his employees and had record sales the very next month. “I wanted it to be a year-end challenge, I wanted to pay out higher holiday bonuses. More importantly, I wanted our team to understand how training leads to higher sales. We had a record sales month following the month of focused training. The payout was just the icing on the cake.” said Lasley. “We couldn’t have done it without the University and being able to monitor and measure what our guys are doing.”

HDA Truck Pride University offers more than 1,000 courses from industry partners and gives credit for attending the course. Many courses also offer assessments that are graded in real-time.

“Education is one of our three strategic pillars, and the foundation of a highly successful team. We are extremely proud of the example A & I Parts Center has set within their organization; and for our entire membership. We know their results are just the beginning, and that our members will be able to replicate this success. Great job Griff and everyone at A & I!” says Tina Hubbard, President and CEO of HDA Truck Pride.

About HDA Truck Pride
HDA Truck Pride is North America's largest independent provider of parts and services to the commercial vehicle aftermarket. With over 750 distribution locations and over 400 service facilities, HDA Truck Pride boasts the largest footprint in the industry. The marketing group is focused on value-added services, not just delivering parts, but solving problems and driving technical expertise. The organization offers training, product support and marketing programs all focused on growing the business of its members, fleet customers and service experts. For more information, visit
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Blog Press Release 03/25/2021 8:19am CDT

Blog Post Comments


I am and have never been a fan of being a debtor to anyone but God, 

Now I find myself indebted to Griff for this unreal investment. 

I have now the need to muster all my beliefs  in doing what's right by reviewing and revisiting these courses and sharpening my skills so as to turn a profit for the man who has so graciously believed in me.